---
title: "Dynamic Storefront Messaging"
description: "Show real-time capacity status on your storefront with customizable messages and the {REM_QTY} placeholder."
contentType: "docs"
locale: "en"
localized: true
source: "https://orderrules.com/docs/guides/storefront-messaging"
slug: "guides/storefront-messaging"
---
## Dynamic Storefront Messaging

Dynamic storefront messaging lets you show real-time order capacity status to customers. Use the `{REM_QTY}` placeholder to display remaining order slots, creating urgency and managing customer expectations.

## Setting Up Storefront Messages

Customize the messages your customers see when your store opens, closes, reaches capacity, or when a product limit is hit:

1. Open the OrderRules dashboard
2. Go to **Settings > Messages**
3. Customize each message type with your own text
4. Use the `{REM_QTY}` placeholder to display dynamic capacity
5. Click **Save** to apply changes

Messages are displayed on your storefront via Shopify's theme app embed — no code edits required. Changes take effect immediately.

## Using the {REM_QTY} Placeholder

The `{REM_QTY}` placeholder displays the number of remaining order slots or quantity available in real time.

### Example

If your daily order limit is 50 and 38 orders have been placed:

- Message template: `"Only {REM_QTY} order slots left today!"`
- Rendered message: `"Only 12 order slots left today!"`

The counter updates in real time as orders are placed, so customers always see the most current availability.

### Use Cases

- **Create urgency:** `"Hurry! Only {REM_QTY} slots remaining — book now."`
- **Transparency:** `"{REM_QTY} of 100 orders available this week."`
- **Scarcity messaging:** `"Limited capacity: {REM_QTY} orders left in stock."`
- **Product-level:** `"Only {REM_QTY} units left at this price."`

## Message Types

OrderRules supports customization for the following message types:

| Message Type | When Displayed | Example |
|---|---|---|
| **Store Open** | Store is accepting orders normally | `"We're currently accepting orders. {REM_QTY} slots available today."` |
| **Store Closed** | Store is outside business hours | `"We're currently closed. We'll reopen tomorrow at 9 AM."` |
| **Capacity Reached** | Daily/weekly/monthly order limit is hit | `"We've reached capacity for today. Please try again tomorrow."` |
| **Product Limit Reached** | Per-product limit is hit | `"This item is sold out. {REM_QTY} units of another product available."` |

## Theme App Embed

OrderRules displays messages through Shopify's theme app embed system. This means:

- **No code edits needed** — The app works with your existing theme automatically
- **Automatic integration** — Messages appear in the product page, cart, or checkout based on your theme
- **Mobile responsive** — Messages display correctly on desktop, tablet, and mobile
- **Theme compatibility** — Works with default Shopify themes and custom themes

If messages are not appearing on your storefront, ensure that:
- Your theme supports Shopify theme app embeds (all modern themes do)
- The OrderRules app is installed and active
- Messages are enabled in your OrderRules settings

## Best Practices

**Keep Messages Short**  
Display text should be 2-3 sentences maximum. Customers often scan storefronts quickly, so clear and concise messaging converts better than lengthy explanations.

**Include Reopening Information**  
When your store is closed, let customers know when you'll reopen: `"We're closed now but reopen at 9 AM EST tomorrow."`

**Use Urgency Sparingly**  
Scarcity messaging is effective, but overusing it damages credibility. Use it only when capacity is genuinely limited (e.g., when fewer than 20% of slots remain).

**Match Your Brand Voice**  
Keep messaging consistent with your store's tone. A luxury brand should use formal language; a casual brand can be more relaxed.

**Test Across Devices**  
Preview messages on desktop, tablet, and mobile to ensure they fit your storefront layout.

## Availability

Dynamic storefront messaging is available on **all OrderRules plans**:
- Starter (Free)
- Pro ($9.99/month)

No additional features or upgrades are required to use customizable messages and the `{REM_QTY}` placeholder.