How long does analytics data go back?

Starter (Free) keeps 7 days of history. Pro keeps 30 days. Data refreshes in near real-time with less than a five-minute delay.

How often is the analytics data updated?

Near real-time — within five minutes of an order being placed or blocked.

How do I see how many orders my Shopify store is blocking?

Open Analytics from the OrderRules dashboard. Capacity usage shows how much of each limit you consume, and the blocked-orders report lists every order that was stopped, with the reason and the limit that triggered it.

How do I know if my order limit is set too low?

Look at capacity usage. Consistently hitting 100% on the same days, combined with a high count of blocks at the daily limit, means you are turning away orders you could probably fulfill — raise the cap for those days in the Calendar.

Analytics Dashboard

3 min read

Track Your Store's Performance

The OrderRules analytics dashboard gives you visibility into order volume, capacity usage, and customer behavior. Use these insights to optimize your limits and grow your business.

Accessing Analytics

Go to Analytics from the dashboard or click the Analytics link in Quick Actions.

Key Metrics

Order Volume

Total orders for any time period (daily, weekly, monthly)
Trend graphs showing 7-day, 30-day, and 90-day views
Peak order times so you know your busiest hours

Capacity Usage

Percentage of your daily, weekly, and monthly limits used
Average utilization across the period
Number of days or weeks where you hit 100% capacity

Product Performance

Top products ranked by order count
Products that triggered the most limit blocks
Average units per order

Customer Behavior

Repeat order frequency
How often customer limits are hit
Guest versus logged-in order patterns

What each metric tells you

Metric	What it answers	Act on it when
Order volume	How many orders, and what time they arrive	Orders cluster at one hour — staff for it or move your cutoff
Capacity usage	How much of your limit you actually use	Consistently at 100% — raise that day's cap in the Calendar
Product performance	What sells, and what gets blocked	One product blocks often — raise its limit or its production
Customer behaviour	Repeat rate, limit hits, guest vs logged-in	Limits are hit constantly — the cap may be tighter than it needs to be

Every view exports to CSV for the date range you pick, so you can take the same breakdown into a spreadsheet.

Visual Reports

The dashboard includes several chart types:

Line graphs -- order trends over time
Bar charts -- daily order volume, compare weeks or months
Pie charts -- product mix as a percentage of total orders
Heatmaps -- order volume by hour and day of week, helping you spot your busiest periods

Exporting Data

For deeper analysis in Excel or Google Sheets:

Go to the Analytics page
Select your date range
Click Export to CSV

The export includes daily order breakdowns, capacity percentages, product details, and customer metrics.

Using Analytics to Improve

Consistently hitting 100% on certain days? Increase your limit for those days using the Calendar's custom capacity feature.

Slow days with low utilization? Consider running promotions or adjusting your marketing.

One product getting blocked constantly? Increase its production capacity or raise the product limit.

Orders clustering at a specific hour? Staff accordingly or adjust your schedule.

Data Retention

Starter plan (Free): 7 days of history
Pro plan: 30 days of history

Data updates in near real-time with less than a five-minute delay.

Strict Login Enforcement Blocked Orders Report