Is the minimum per order or per customer?

Per order. A minimum quantity is a floor on a single checkout — buy at least 5 of this item to complete the order. If you want to control how much a customer buys over time, that's a per-customer limit, and the two can run together.

Can I set a minimum on a variant rather than the whole product?

Yes. Minimums can be set per product or per variant, and a variant-level minimum takes precedence over the product-level one. Switching variants on the product page re-applies the correct minimum.

How does a minimum interact with a case-pack (step) rule?

They stack: the minimum is the floor, the step is the interval above it. A minimum of 12 with a step of 6 allows 12, 18, and 24 — but not 6, and not 15. Set both when you sell wholesale in fixed case sizes.

What does the customer see?

The product page shows a minimum-order badge before they add to cart, the quantity input starts at the minimum, and if a below-minimum quantity reaches checkout it's blocked with a message you can customize. Shoppers see these messages in their own language automatically.

Can I apply a minimum across a whole collection?

Minimums are set per product or variant. For a whole category, use the CSV bulk import to apply the same minimum across every product in it in a single upload.

Which plan includes minimum order quantity?

Pro. Minimum order quantity is part of the Pro plan's product-limit set and is also included on Advanced.

Minimum Order Quantity (MOQ)

2 min read

Require a Minimum Purchase

A minimum order quantity (MOQ) sets a floor: a customer must buy at least N units of a product before checkout will complete. It's the standard rule for wholesale catalogs, bulk-only SKUs, and items where shipping or handling a single unit doesn't make sense.

MOQ is a per-order rule. It doesn't track a customer across orders — that's what per-customer limits are for, and the two work together.

How to Set Up

Go to Product Limits
Find the product or variant
Enter the floor in Minimum quantity — for example 5
Click Save

Example: Bulk-Only Coffee

Rule:  Minimum quantity 5 on "Bulk Beans 1kg"

Customer adds 3  -- blocked, badge reads "Minimum order: 5"
Customer adds 5  -- OK
Customer adds 8  -- OK

MOQ vs. Case Packs

These solve different problems and are often used together:

Rule	Question it answers	Example
Minimum quantity	How few may they buy?	At least 12
Step quantity	In what increments?	In multiples of 6

Minimum: 12
Step:    6

Valid:   12, 18, 24 ...
Invalid: 6, 15, 20

What Customers See

On the product page:

"Minimum order: 5 units"

At checkout, below the minimum:

"This product has a minimum order quantity of 5."

Both messages are customizable under Settings → Storefront Messages and appear in each shopper's own language — see Languages & Translations.

Bulk Setup

Applying the same floor across a wholesale catalog is faster through the CSV import than product by product. See CSV Bulk Import & Export.

Tips

Use variant-level minimums when only some sizes are bulk-only
Combine with a maximum per-product limit to define both ends of the range
If your MOQ exists because of packaging rather than pricing, a step quantity rule is usually the better fit

Step Quantity & Case Packs Per-Customer Order Limits