Can I set both a minimum and a maximum on the same product?

Yes. Use minimum quantity for MOQ (for example, 5-bag bulk coffee) and maximum quantity for high-demand items — both are enforced together.

Do product limits work with daily order limits?

Yes. Both are enforced. A product can have its own cap while the store also has a daily cap on total orders — whichever is hit first blocks checkout.

How do I limit quantity per product on Shopify?

Shopify has no native per-product purchase cap, so it takes an app. In OrderRules open Product Limits, add a limit, pick the product, and set a maximum quantity per order. It is enforced at checkout by a Shopify Function, so it holds through Shop Pay and express checkouts.

Can I limit a product to one per customer on Shopify?

Yes, but note which rule you need. A max of 1 per order stops a single large order; to stop the same buyer ordering again tomorrow you need a per-customer limit, which tracks across orders. For limited drops, use both together.

Do product limits apply per order or across all a customer's orders?

Per order by default — the cap applies to a single checkout. To count across every order a buyer places over a period, add a per-customer product limit instead, and turn on strict login enforcement so orders are tied to a customer account.

Per-Product Limits

3 min read

Control Quantities for Specific Products

Product limits let you cap how many units of a particular product a customer can add to a single order. You can also enforce minimum quantities for wholesale or bundled items.

How to Add a Product Limit

Go to Product Limits from the dashboard
Click Add Product Limit
Select the product you want to limit
Set a minimum quantity (optional) and/or maximum quantity
Click Save

Maximum Quantity

Cap the number of units per order.

Product:          Custom Birthday Cake
Max per order:    2

Result:
  Customer orders 1 cake:  OK
  Customer orders 2 cakes: OK
  Customer orders 3 cakes: Blocked at checkout

Best for: Limited-edition items, high-demand products, or anything with restricted production capacity.

Minimum Quantity

Require a minimum number of units per order.

Product:          Bulk Coffee Beans (5lb bag)
Min per order:    5

Result:
  Customer orders 3 bags: Blocked ("Minimum order is 5 bags")
  Customer orders 5 bags: OK

Best for: Wholesale items, bulk pricing tiers, or products sold in fixed batch sizes.

Minimum versus maximum

	Minimum quantity	Maximum quantity
Question it answers	How few may they buy?	How many may they buy?
Blocks when	The cart is below the floor	The cart is above the ceiling
Typical use	Wholesale, bulk-only SKUs	Limited editions, constrained production
Customer sees	"Minimum order is 5 bags"	"Max 2 per order"

Set both to define a range. Pair a minimum with a step quantity when you also sell in fixed case sizes.

What Customers See

On product pages:

A badge showing the limit (for example, "Limit: 3 per customer")
For logged-in customers with history: "2 remaining for you this week"
When maxed out: a message indicating they have reached their limit

At checkout:

A clear error explaining the restriction
Example: "You can only order 2 units of Custom Birthday Cake per order."

Per-Customer Product Limits

You can also restrict how many units a single customer can purchase across multiple orders. See Per-Customer Quantity Limits for details on tracking across orders.

Tips

Product limits and store-wide order limits work together -- both are enforced
Review your product limits periodically and adjust based on demand
Use the Analytics dashboard to see which products hit their limits most often

Email Alerts at Capacity Per-Variant Limits