Dynamic Storefront Messaging
Dynamic Storefront Messaging
Dynamic storefront messaging lets you show your order capacity status to customers. Use the {REM_QTY} placeholder to display remaining order slots, creating urgency and managing customer expectations.
Setting Up Storefront Messages
Customize the messages your customers see when your store is closed, when orders are running low, when a limit is reached, or when a product limit is hit:
- Open the OrderRules app
- Go to Settings
- Edit the Store Closed Message, then the messages under Storefront Messages
- Use the
{REM_QTY}placeholder in the remaining-orders messages to display dynamic capacity - Click Save to apply changes
Messages are displayed on your storefront through the OrderRules theme app embed and product block β no code edits required.
The Live Order Counter: Using the {REM_QTY} Placeholder
The {REM_QTY} placeholder displays the number of orders left before your daily, weekly, or monthly limit.
Example
If your daily order limit is 50 and 38 orders have been placed:
- Message template:
"Only {REM_QTY} order slots left today!" - Rendered message:
"Only 12 order slots left today!"
The count updates as orders are placed. A shopper sees the number from when their page loaded.
Use Cases
- Create urgency:
"Hurry! Only {REM_QTY} slots remaining β book now." - Transparency:
"{REM_QTY} of 100 orders available this week." - Scarcity messaging:
"Limited capacity: {REM_QTY} orders left today."
Message Types
OrderRules supports customization for the following message types:
| Message Type | When Displayed | Example |
|---|---|---|
| Remaining orders (daily, weekly, monthly) | A limit is set and not yet reached; shows on the product page | "We're accepting orders. {REM_QTY} slots available today." |
| Store Closed | Outside business hours or on a closed Calendar date | "We're currently closed. We'll reopen tomorrow at 9 AM." |
| Limit reached (daily, weekly, monthly) | A store-wide order limit is hit | "We've reached capacity for today. Please try again tomorrow." |
| Product limit reached | A per-product limit is hit | "This item has reached its limit for today. Check back tomorrow." |
| Express checkout held back (date needed / pickup / order-level date / wallets) | On product pages, when express buttons wait for a delivery date. Edit in Settings β Storefront text | "Choose a delivery date above to use express checkout." |
Settings also has messages for per-customer limits, collection limits, minimum order quantity, and step quantity.
Theme App Embed
OrderRules displays messages through Shopify's theme app extensions: the OrderRules Banner app embed and the OrderRules Badge product block. This means:
- No code edits needed β You turn them on in the theme editor
- Where messages show β The banner across your store, the badge on the product page, and the blocking message at checkout
- Mobile responsive β Messages display correctly on desktop, tablet, and mobile
- Theme compatibility β Works with default Shopify themes and custom themes
If messages are not appearing on your storefront, ensure that:
- The OrderRules Banner app embed is turned on in your theme editor
- The OrderRules Badge block is added to your product template
- OrderRules is turned on in the app
Best Practices
Keep Messages Short
Display text should be 2-3 sentences maximum. Customers often scan storefronts quickly, so clear and concise messaging converts better than lengthy explanations.
Include Reopening Information
When your store is closed, let customers know when you'll reopen: "We're closed now but reopen at 9 AM EST tomorrow."
Use Urgency Sparingly
Scarcity messaging is effective, but overusing it damages credibility. Use it only when capacity is genuinely limited (e.g., when fewer than 20% of slots remain).
Match Your Brand Voice
Keep messaging consistent with your store's tone. A luxury brand should use formal language; a casual brand can be more relaxed.
Test Across Devices
Preview messages on desktop, tablet, and mobile to ensure they fit your storefront layout.
Availability
Dynamic storefront messaging is available on all OrderRules plans:
- Starter (Free)
- Pro ($9.99/month)
- Advanced ($19.99/month)
Weekly and monthly limits, and their messages, need Pro or Advanced.
No additional features or upgrades are required to use customizable messages and the {REM_QTY} placeholder.