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Estimated delivery date

3 min read · Facts checked October 12, 2026

The estimated delivery date shows shoppers when an order will arrive — for example "Arrives Jul 10 – Jul 11" — right on the Shopify product page. It's the quickest delivery feature to turn on, and it answers the first question every shopper asks: when will it get here?

How it works

  • Transit lanes. Each lane has an origin zone, a destination zone, and the min and max days shipping takes. The product page doesn't know the shopper's destination, so it shows one range: your fastest lane to your slowest, counted from today.
  • Holiday-aware business days. With business days on (the default), the count skips weekends, blackout dates, and national holidays.
  • Pure display. It's a display feature — nothing to enforce at checkout, so it's quick to enable and safe to run store-wide.

It reads the same blackout dates as your delivery picker. It doesn't use your availability rules, so lead time and cutoff don't move it: put your dispatch time into the lane's min and max days.

Set it up

  1. On the Advanced plan, open Delivery Dates, make sure delivery dates are turned on, expand More options, and find Estimated delivery date (optional).
  2. Click Add transit lane and set the origin zone, destination zone, min days and max days. Pick Any for a catch-all lane.
  3. Confirm your blackout dates — the estimate skips them, plus weekends and national holidays, automatically.
  4. Add the Delivery estimate block to your product template (use Add the estimate block → in the app), then check the range on a product page.

Estimate vs. delivery date picker

An estimated delivery date is a date you calculate and display — the customer doesn't choose it. If you instead want customers to pick the delivery date (with cutoffs, capacity, and lead time enforced at checkout), that's the delivery date picker. Many catalog stores just show an estimate; made-to-order and scheduled-delivery stores want the picker.

New to the term? Read what "estimated delivery date" means for the plain-language explainer, and estimated delivery dates that account for Japanese holidays for the holiday-aware detail.

Estimated delivery dateDelivery date picker
Who chooses the dateThe store calculates itThe customer selects it
Enforced at checkoutNo — display onlyYes, via Shopify Functions
Capacity limitsNot applicablePer date and per slot
Best forCatalog and stocked goodsMade-to-order, perishables, scheduled delivery
Setup effortMinutes, safe to run store-wideOne rule per product group
PlanAdvancedAdvanced